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Proven and Appealing Niche Concept - What began in 1989 as the first Mel's Diner is now a 10-store concept, affectionately known as "Southwest Florida's Kitchen". In contrast to trendy restaurants that come and go with changing foods, Mel's "comfort foods" are a proven concept that has prospered in a competitive industry.

Mel's Diner is a well-positioned value-oriented casual dining restaurant - Mel's has developed its own niche and has built a solid foundation in the full service, casual restaurant market and is positioned to rapidly expand. Mel's has enjoyed success because it has offered customers a consistent level of hot, high quality scratch-made foods, attractive value for the price, and rapid table "turns" (a customer average 10-minute order "turn" and 30-minute in-and-out "turn"). Mel's distinguishes itself from its competitors by offering a price/value relationship which appeals to customers of varying demographics. This value concept is a result of the use of consistently high-quality ingredients, fresh preparation, and extensive development of exclusive recipes.

Strong Customer Acceptance - Mel's Diner enjoys widespread customer acceptance in its markets. Management believes this acceptance is due to its distinctive 50's style diner concept, attractive price-value relationship and high-quality food. Mel's Diner has received numerous awards in each local market including Best All-Around Restaurant, Best Dinner Under $10, Best Restaurant Where the Locals Eat, Best Breakfast, Best Grouper Sandwich, Best Chicken Sandwich, Best Salad, and Best Lunch Place, to name just a few.

Attractive Store Level Unit Economics and Strong Cash Flow Generation - The Company has successfully leveraged its strong customer acceptance and niche casual dining concept into industry leading contribution margins.

Experienced Management Team - The Company has exceptional leadership both on the executive and store levels. In the executive office, the CEO has a deep family history of restaurant entrepreneurship and having opened numerous restaurant concepts, as well as growing the Mel's franchise to its current level. The Chief Operating Officer has significant corporate and franchise operating experience as a former head of operations for a nationally recognized casual dining restaurant chain.

Additional Growth Opportunities - In addition to corporate growth plans, Mel's is developing additional revenue opportunities through merchandise sales to include shirts, caps, and cups.

A growing company, a unique opportunity, a sound investment.

Contact Rich Locker
Executive Vice President
239-949-8330 x206